Storytelling

Casey Neistat had a major film career well before YouTube, but he became a Big Deal once he started daily vlogging on YouTube in 2015. 1

His storytelling is what makes them great. He turns an average day and boring tasks into something with a plot: a beginning, middle, and an end.

This video is my favorite example, and IMO one of Casey’s most underrated videos.

Humans are hard wired to learn from stories; the better we can get at storytelling, the more influence we’ll have.


  1. He did over 600 consecutive daily videos before stopping.